I had the honor of working with David Morales to build a unified personal brand that reflects his identity as a community-rooted leader, advocate, and changemaker in Providence. Drawing from his powerful story from immigrant roots, to public service, to grassroots activism, I crafted a visual identity system and brand assets that embody his mission: a “Providence for all,” grounded in justice, affordability, and community empowerment.

My work encompassed designing the logo, website (www.davidmoralespvd.com), typography, color palette, and overall design language, a brand built to communicate clarity, confidence, and hope. The goal: make a brand that is bold yet accessible, serious and trustworthy, but still rooted in grassroots energy and people-first values.

Through this collaboration, David now has a consistent, resonant brand presence that matches his values, enhances his narrative, and helps him engage with supporters, voters, and community members in a way that’s authentic, compelling, and visually unified.